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DGDA Reveals Major Plans During Arabian Travel Market 2022

10 May 2022

The Diriyah Gate Development Authority (DGDA) has unveiled a series of exciting announcements on its future plans and programs during its participation at Arabian Travel Market (ATM) 2022 in Dubai this week. DGDA has shared details of upcoming environmental, cultural, recreational, and creative initiatives, ensuring a strong presence at the prestigious trade show for travel and tourism, taking place  9 - 12 May before continuing next week as a virtual event. 


During the show’s first day, the Authority announced that it would be transforming Hanifah, one of Saudi Arabia’s most popular picnic spots, into a nature-oriented destination. Two square kilometers of palm groves featuring hundreds of thousands of local trees are set to be rejuvenated with the building of parks, walkways, and cycling paths. The development will also see the addition of outdoor sports facilities and picnicking venues, which will improve the quality of life for citizens, residents, and visitors. 


Located west of historic Diriyah, Wadi Hanifah is situated near the birthplace of the First Saudi State and the At-Turaif historic district,  a UNESCO world heritage site.  


Wadi Hanifah comprises four main zones; the Culture and Heritage Zone, located near the At-Turaif district, is designed to create a natural vista that enriches the visitor’s experience. On the west edge of Diriyah Gate, The Living Zone encompasses multiple experiences immersed in the serenity of the scenic valley together with dedicated recreational spaces. To the south of Diriyah Gate, the Ecotourism Zone is home to the Diriyah Wilderness Wildlife Centre and the Palm Heritage Research and Development Centre. Finally, the Sporting Activities Zone is where multiple sports and adventures can be enjoyed with a modern, urbane twist. 


On the second day of ATM 2022, DGDA reiterated its commitment to opening Bujairi Terrace, a new destination for food and beverage connoisseurs, later this year. The 15,000m2 dining venue enjoys uninterrupted views of the At-Turaif historic site and will be home to Michelin-starred restaurants Bruno, Tatel, Hakkasan, and Long Chim. These four restaurants are among 21 carefully selected brands that have been chosen to appeal to both local and international visitors. Diners can enjoy a wide variety of cuisines ranging from traditional Saudi food to globally coveted dishes, while seasonal eateries will be present during national events and seasons. Bujairi Terrace also offers an ideal place for talented Saudi chefs to showcase their culinary creations, taking local cuisine global. 


On day three of the event, DGDA revealed that it would soon be opening Diriyah Art Futures, the Kingdom’s first technical digital arts school. A joint venture between the DGDA and the Ministry of Culture, the school, invites talented digital creators to participate in hackathons and study digital arts for a year to hone their creative skills. The school will also serve as a platform for local and international scientists, creators, intellectuals, producers, and investors to turn innovative ideas into digital works of art. In addition, the school will build a museum for the third millennium, over 6,000m2 of desert, which will offer state-of-the-art production tools and equipment for young artists and venues for artists, a library, and an art gallery. 


Jerry Inzerillo, Chief Executive Officer of DGDA, expressed his happiness with the Authority’s participation at ATM 2022. “We are delighted to showcase our latest projects here in Dubai and are looking forward to welcoming the world to Diriyah, where visitors can explore the Kingdom’s unique, world-class lifestyle destinations,” he said.